Privacy Policy

Aparna.luxe (“we”, “us”, “our”) is a premium saree brand. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when individuals interact with us through our website, social media pages (including Instagram), WhatsApp/Phone communications, and any other online or offline touchpoints (collectively, “Services”). By using our Services, you agree to the practices described here.

If you have questions or requests, contact:

  • Email: hi@aparna.luxe

  • WhatsApp/Phone: 7439837747

Note: This policy takes inspiration from the reference provided and is tailored for a premium saree e‑commerce and marketing context.

1) Information We Collect

  • Identity and contact details: name, billing/shipping address, email, phone/WhatsApp number.

  • Account details: username/handles, preferences, saved addresses.

  • Order and payment details: items purchased, order history, transaction identifiers, partial payment information processed via secure payment gateways. We do not store full card details on our servers.

  • Communications: emails, WhatsApp messages, phone recordings where applicable, customer service tickets, feedback, reviews.

  • Marketing interactions: campaign responses, coupon usage, wishlist, cart behavior.

  • Technical data: IP address, device and browser type, operating system, referral source, timestamps, language, approximate geolocation, pages viewed, time spent.

  • Cookies and similar technologies: session cookies, preference cookies, pixels, UTM parameters for analytics and advertising attribution.

  • Social media data: profile name/handle and any information shared with us via Instagram or other social platforms in messages/comments, consistent with your platform settings.

We do not knowingly collect personal information from children.

2) How We Use Your Information

  • To process and fulfill orders, returns, and exchanges.

  • To provide customer support and respond to inquiries.

  • To manage accounts, wishlists, and saved preferences.

  • To personalize the shopping experience, recommend products, and improve our catalog.

  • To send transactional communications (order confirmations, shipping updates).

  • To send marketing communications where permitted (product launches, offers, events) with opt‑out options.

  • To conduct analytics, measure traffic, improve our website/app performance, and enhance security.

  • To prevent fraud, enforce terms, and comply with legal obligations.

  • To run promotions, surveys, and loyalty programs.

3) Legal Bases for Processing (where applicable)

  • Performance of a contract (fulfilling orders).

  • Legitimate interests (site security, analytics, product improvement, limited direct marketing).

  • Consent (email/SMS/WhatsApp marketing where required).

  • Compliance with legal obligations (tax, accounting, law enforcement requests).

4) Sharing and Disclosures

We do not sell personal information. We may share limited information with:

  • Logistics and courier partners for shipping and delivery (name, address, contact).

  • Payment gateways and processors for secure transactions.

  • Technology and marketing vendors that help operate our Services (hosting, email/WhatsApp service providers, analytics, advertising platforms).

  • Professional advisors (auditors, legal counsel) under confidentiality obligations.

  • Government, regulators, or law enforcement where required by law or in response to valid legal process.

  • Business transfers: in connection with mergers, acquisitions, or asset sales, subject to continued protection of your information.

Third parties are permitted to process information only as instructed by us and must protect it appropriately.

5) Cookies, Pixels, and Analytics

  • Cookies help operate the site, remember preferences, and measure performance.

  • Pixels and tags may measure advertising effectiveness and enable retargeting.

  • You can manage cookies via your browser settings; disabling some cookies may affect functionality.

  • We may use analytics tools to understand usage and improve services.

  • Marketing choices: unsubscribe links in emails; “STOP” instructions for WhatsApp/SMS where applicable; platform ad preferences (e.g., Instagram account settings).

6) Instagram and Third‑Party Links

Our Instagram page and other third‑party links may lead to external sites or apps with their own privacy practices. Review their policies before sharing information. Interactions with Instagram are governed by your Instagram settings and policies.

7) Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. Despite safeguards, no method of transmission or storage is completely secure.

8) Data Retention

We retain personal information only as long as necessary for the purposes described, including:

  • Order and financial records: retained to comply with tax and legal requirements.

  • Customer service records: retained to address queries and improve service.

  • Marketing data: retained until you opt out or until it is no longer needed.
     When no longer required, data is securely deleted or anonymized.

9) Your Choices and Rights

  • Access/Update: request access to or correction of your information.

  • Delete: request deletion, subject to legal/contractual limits.

  • Opt‑out of marketing: use unsubscribe links or contact us; for WhatsApp, reply “STOP”.

  • Cookies/Ad preferences: adjust browser settings and platform ad controls.

  • Complaints: contact us using the details below. If applicable, you may have the right to lodge a complaint with a data protection authority in your jurisdiction.

To exercise rights, contact: hi@aparna.luxe or 7439837747. We may verify your identity before processing requests.

10) International Transfers

If data is transferred or accessed outside your country, we take steps to ensure appropriate protection consistent with this policy and applicable laws, using contractual and technical safeguards as needed.

11) WhatsApp and Phone Communications

By initiating contact via WhatsApp/Phone, you consent to receiving responses and necessary service messages. Standard messaging/call rates may apply. You can opt out of marketing messages at any time.

12) E‑commerce and Payments

Payments are processed through secure third‑party gateways. We receive confirmation of payment status and limited payment metadata. We do not store complete card numbers, CVV, or UPI PINs on our servers.

13) Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted with a new effective date. Material changes may be communicated through the Services or by direct notice where appropriate.

14) Contact Us

  • Email: hi@aparna.luxe

  • WhatsApp/Phone: 7439837747